Magi Astrology


FINANCIAL ASTROLOGY

First Trade Date for Coca-Cola Enterprises Inc.

 

 

Company NameFirst Trade Date (yyyy-mm-dd)
Coca-Cola Enterprises Inc.1986-11-21

Company NameSymbol
Coca-Cola Enterprises Inc.CCE
History and Business of Company
(this information may include date of incorporation)
Coca-Cola Enterprises Inc. at a glance:

• Producing and distributing nonalcoholic beverages

• Serving a market of approximately 405 million consumers throughout North America, Great Britain, continental France, Belgium, the Netherlands, Luxembourg, and Monaco

• Being the world's largest Coca-Cola bottler, having acquired other bottlers since 1986 at an aggregate cost (including assumed and issued debt) of approximately $14.6 billion

• Representing approximately 21% of Coca-Cola product volume worldwide

We were incorporated in Delaware in 1944 as a wholly owned subsidiary of The Coca-Cola Company. We have been a publicly traded company since 1986. The Coca-Cola Company owned approximately 37% of our common stock at December 31, 2003.

Our bottling territories in North America and Europe contained approximately 405 million people at the end of 2003. We sold approximately 43 billion bottles and cans (or 2.0 billion physical cases) throughout our territories in 2003. Products licensed to us through The Coca-Cola Company and its affiliates and joint ventures represented about 93% of this volume.

We have perpetual bottling rights within the United States for products with the name "Coca-Cola." For substantially all other products within the United States, and all products elsewhere, the bottling rights have stated expiration dates. However, for all bottling rights granted by The Coca-Cola Company with stated expiration dates, we believe our interdependent relationship with The Coca-Cola Company and the substantial cost and disruption that would be caused by nonrenewals of these licenses ensure that they will be renewed upon expiration. The terms of these licenses are discussed in more detail in the sections of this report entitled "North American Beverage Agreements" and "European Beverage Agreements."

References in this report to "we," "our," or "us" refer to Coca-Cola Enterprises Inc. and its subsidiaries and divisions, unless the context requires otherwise.

Relationship with The Coca-Cola Company - The Coca-Cola Company is our largest shareowner. Three of our sixteen directors are executive officers of The Coca-Cola Company.

We conduct our business primarily under agreements with The Coca-Cola Company. These agreements give us the exclusive right to produce, market, and distribute beverage products of The Coca-Cola Company in authorized containers in specified territories. These agreements provide The Coca-Cola Company with the ability, in its sole discretion, to establish prices, terms of payment, and other terms and conditions for our purchase of concentrates and syrups from The Coca-Cola Company. See "North American Beverage Agreements" and "European Beverage Agreements" below. Other significant transactions and agreements with The Coca-Cola Company include arrangements for cooperative marketing, advertising expenditures, purchases of sweeteners, strategic marketing initiatives, and, from time to time, acquisitions of bottling territories.

We and The Coca-Cola Company are looking at all aspects of our respective operations to ensure that we are operating in the most efficient and effective way possible. This analysis includes our supply chains, information services and sales organizations. In addition, our objective is to simplify our relationship and to better align our mutual economic interests, freeing up system resources to reinvest against our brands and to drive growth.








 

 

 

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