Financial Astrology of Avon Products, Inc.

FINANCIAL ASTROLOGY

First Trade Date for Avon Products, Inc.

Company Name	First Trade Date (yyyy-mm-dd)
Avon Products, Inc.	1964-04-20

Company Name	Symbol
Avon Products, Inc.	AVP
History and Business of Company (this information may include date of incorporation)
Avon commenced operations in 1886 and was incorporated in the State of New York on January 27, 1916. Avon is a global manufacturer and marketer of beauty and related products. Avon's products fall into three product categories: Beauty, which consists of cosmetics, fragrances and toiletries ("CFT"); Beauty Plus, which consists of fashion jewelry, watches, apparel and accessories; and Beyond Beauty, which consists of home products, gift and decorative products and candles. Sales from Health and Wellness products and the "mark." brand, described below, are included among these three categories based on product type. In 2003, Avon launched in the U.S. a new global cosmetics brand, focusing on the market for young women. The brand is named "mark." and the product line is targeted to young women in the 16 to 24 age group, with an objective of enhancing Avon's share of the worldwide youth market. The "mark." brand is sold both through the Company's core group of Representatives and a separate "mark." sales force. The Company intends to introduce "mark." into additional markets over the next several years. Avon's business primarily is comprised of one industry segment, direct selling, which is conducted worldwide. The Company's reportable segments are based on geographic operations in four regions: North America, Latin America, Europe and the Pacific. Financial information relating to the reportable segments is incorporated by reference to the analysis of Net sales and Operating profit by geographic area, and to Note 11, Segment Information, in Avon's 2003 Annual Report to Shareholders, portions of which are included as Exhibit 13.

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