Financial Astrology of KeyCorp

FINANCIAL ASTROLOGY

First Trade Date for KeyCorp

Company Name	First Trade Date (yyyy-mm-dd)
KeyCorp	1992-09-01

Company Name	Symbol
KeyCorp	KEY
History and Business of Company (this information may include date of incorporation)
KeyCorp, organized in 1958 under the laws of the state of Ohio, is headquartered in Cleveland, Ohio. It has elected to be a bank holding company and a financial holding company under the Bank Holding Company Act of 1956, as amended ("BHCA"). At December 31, 2003, KeyCorp was one of the nation's largest bank-based financial services companies with consolidated total assets of $84.5 billion. Its subsidiaries provide a wide range of retail and commercial banking, commercial leasing, investment management, consumer finance and investment banking products and services to individual, corporate and institutional clients through three major business groups: Consumer Banking, Corporate and Investment Banking and Investment Management Services. As of December 31, 2003, these services were provided across much of the country through subsidiaries operating 906 full-service retail banking branches ("KeyCenters"), a telephone banking call center services group and 2,167 ATMs in 17 states. Additional information pertaining to the three business groups is included in the "Line of Business Results" section beginning on page 13 and in Note 4 ("Line of Business Results"), beginning on page 58 of the Financial Review section of KeyCorp's 2003 Annual Report to Shareholders and is incorporated herein by reference. KeyCorp and its subsidiaries had an average of 20,034 full-time equivalent employees during 2003. In addition to the customary banking services of accepting deposits and making loans, KeyCorp's bank and trust company subsidiaries provide specialized services, including personal and corporate trust services, personal financial services, customer access to mutual funds, cash management services, investment banking and capital markets products, and international banking services. Through its subsidiary banks, trust company and registered investment adviser subsidiaries, KeyCorp provides investment management services to individual and institutional clients, including large corporate and public retirement plans, foundations and endowments, high net worth individuals and Taft-Hartley plans (i.e., multiemployer trust funds established for providing pension, vacation or other benefits to employees). KeyCorp provides other financial services both inside and outside of its primary banking markets through its nonbank subsidiaries. These services include accident and health insurance on loans made by subsidiary banks, principal investing, community development financing, securities underwriting and brokerage and other financial services. KeyCorp is an equity participant in a joint venture with Key Merchant Services, LLC, which provides merchant services to businesses. KeyCorp is a legal entity separate and distinct from its banking and other subsidiaries. Accordingly, the right of KeyCorp, its security holders and its creditors to participate in any distribution of the assets or earnings of KeyCorp's banking and other subsidiaries is subject to the prior claims of the respective creditors of such banking and other subsidiaries, except to the extent that KeyCorp's claims in its capacity as creditor of such banking and other subsidiaries may be recognized.

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