Financial Astrology of Mattel, Inc.

FINANCIAL ASTROLOGY

First Trade Date for Mattel, Inc.

Company Name	First Trade Date (yyyy-mm-dd)
Mattel, Inc.	1963-08-12

Company Name	Symbol
Mattel, Inc.	MAT
History and Business of Company (this information may include date of incorporation)
Mattel, Inc. ("Mattel") designs, manufactures, and markets a broad variety of toy products worldwide through sales to retailers and directly to consumers. Mattel's vision is: The World's Premier Toy Brands-Today and Tomorrow. Management has set five key company strategies: (i) improve execution of the existing toy business; (ii) globalize the brands; (iii) extend the brands; (iv) catch new trends; and (v) develop people. Mattel believes its products are among the most widely recognized toy products in the world. Mattel's portfolio of brands and products are grouped in the following categories: Mattel Brands-including Barbie(r) fashion dolls and accessories ("Barbie(r)"), Polly Pocket!(tm) and ello(tm) (collectively "Other Girls Brands"), Hot Wheels(r), Matchbox(r) and Tyco(r) R/C vehicles and playsets (collectively "Wheels") and Nickelodeon(r), Harry Potter(tm), Yu-Gi-Oh!(tm), He-Man(r) and Masters of the Universe(r), Batman(tm), Justice League(tm), and games and puzzles (collectively "Entertainment"). Fisher-Price Brands-including Fisher-Price(r), Power Wheels(r), Sesame Street(r), Little People(r), Disney preschool and plush, Winnie the Pooh, Rescue Heroes(tm), Barney(tm), See 'N Say(r), Dora the Explorer(tm), PowerTouch(tm) and View-Master(r). American Girl Brands-including American Girl Today(r), The American Girls Collection(r) and Bitty Baby(r). American Girl Brands products are sold directly to consumers and its children's publications are sold to certain retailers. In 2003, Mattel completed its financial realignment plan, originally announced during the third quarter of 2000, designed to improve gross profit; selling and administrative expenses; operating income; and cash flows. Since its inception, the plan required a total pre-tax charge of $250.0 million, or approximately $171 million after-tax, of which $26.3 million was incurred during 2003. Mattel exceeded the targeted initial cumulative cost savings of approximately $200 million. Over the last three years, Mattel recognized cumulative pre-tax cost savings of approximately $221 million, of which approximately $55 million, $87 million and $79 million were realized in 2001, 2002 and 2003, respectively. See Item 7 "Management's Discussion and Analysis of Financial Condition and Results of Operations-Financial Realignment Plan" and Item 8 "Financial Statements and Supplementary Data-Note 10 to the Consolidated Financial Statements." Mattel was incorporated in California in 1948 and reincorporated in Delaware in 1968. Its executive offices are located at 333 Continental Boulevard, El Segundo, CA 90245-5012, telephone (310) 252-2000.

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